The best opportunities are forged from your own dreams, ambitions, and effort. Creating opportunity for others is sure to come back around.
No problem is solved without first understanding it, and no understanding gained without asking the right questions.
Every person, interaction, and experience can teach you something if you have the right mindset — the mindset of a beginner.
Every project has a different purpose and audience, and presents a chance to grow in a new direction. Avoid personal style, avoid trends, avoid one-size-fits-all solutions.
People buy from those they know and trust. Manipulative and disingenuous brands fail to produce long-term gains. To be worthy of trust, you must tell the truth.
A designer is responsible for accomplishing the client’s stated objective, and to benefit the intended audience of the design. They must strive to remove their subjective preferences, and the client’s, from impeding a successful outcome.
I developed a brand platform to support changes in the business model. This project elevated the design of the existing identity and imbued it with greater meaning.
Role: Business / Brand Strategist, Lead Designer
Industry: Manufacturing, Education & Athletic Sectors
I designed a responsive identity system centering on an academic crest—designed to express Fredericktown's commitment to academic, industrial, and arts education.
Role: Lead Designer
Client: Fredericktown Local School District
A collection of favorite logos & marks I've made within recent years.
Project: Client / Personal
Fresh out of college, I founded a boutique production studio called Observe. Focused on serving local music industry clients—we offered services ranging from illustration, merchandising, 3d projection mapping, and video production.
Role: Founder, Lead Designer
Project: Self Initiated / Client
Team: Brian Liston - Video Production